Commentary

Commentary: Newspaper Takes Advantage Of Web’s Best Qualities To Keep You Informed

Publisher lays out plan for use of the newspaper's new website

By Clint Parker

For years this newspaper has looked to and leaned on the print product, the newspaper, that we produce as the main way to get information to our readers. We are still counting on the print product to be a major part of keeping you informed into the foreseeable future.

Having said that, we have moved forward from our old online website platform to a new and fresh platform, to continue to expand our online presence. In doing so, we would like to say thanks to Weaverville businessman Jay Schauer and his Hot Wax website management system for the years of support to this paper. If it hadn’t been for Schauer and his simple-to-use website content management system along with hosting this paper we might never have had a web presence.

We are now working with Pisgah Media Group on our new website. They have provided a complete makeover to the website and are helping us to expand our presence on other social media like Twitter, Snapchat, Youtube and other social media platforms.

Along with helping us with our web presence, we have joined forces with Pisgah Media Group to help the area’s small and large businesses develop their web impressions by offering websites, landing pages and search engine optimization tools to help elevate local businesses to increase their web presence. The combined effort of web and print is a powerful combo in getting those businesses noticed on the internet and in the printed newspaper.

Not only are we looking to help our businesses with our new website, but the newspaper will use the new website to help readers of the newspaper in two ways. First, by keeping residents informed of breaking news. Second, by providing a wider local and regional content that will appear only on the website. And last of all, by providing newsprint articles here each week. Let me get a little more detailed with what we are looking to accomplish.

First, the speed of the internet will be key to keeping readers and residents informed about breaking news. No longer will we have to wait for one day a week to keep people informed about breaking news. We are one of the leaders in the area for breaking stories and this will only help make that even faster. The key for newshounds to stay informed will be in “friending” us on Facebook or following us on Twitter.

You might ask yourself why would you need to keep buying the paper, but there’s a good reason for doing so. While we might break a story on the website, we will have even more information in the stories printed in the paper. There will also be stories in the paper that will never make it to the web, just as there are articles on the website that will never make it to print. The only way to stay completely up with the news is to be a consumer of both the print product and the website.

A note to add to that second point about regional and wider local content: We’ve also been a hyper-local newspaper since our inception meaning we try to cover just North Buncombe and Leicester. Occasionally we’ll cover a Buncombe County story when we believe it is of interest to our readers, but for the most part, we stay close to home. With the website, we are free to add content to that we really don’t have room for in our print product.

Last, we will publish to the website many, but not all, of our articles in the paper. However, those posts to the website, with the exception of breaking news, will not be as timely as it would be to pick up the paper.

We hope you will be a consumer of both our efforts to keep you informed and engaged in your community. We certainly look forward to helping you stay informed and helping businesses to be on the top of the minds of our readers.

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